Enterprise Workflow

.Case Study 2

Elevating the Design of Enterprise things.

Great enterprise products aren’t just built—they’re thoughtfully crafted. I design and manage products that simplify the complex, automate intelligently, and feel more human than enterprise.

Phase 1: Defining the Situation.

My career blends deep expertise in Enterprise AI, thoughtful Product Management, and strategic UX/UI design. But beyond these labels, I'm fundamentally a builder—someone who finds excitement in solving tough problems, designing elegant interfaces, and shipping experiences that genuinely matter to people.

I love the challenge of making enterprise software delightful, creating consumer-grade experiences at enterprise scale. Complexity doesn't intimidate me—it inspires me. My approach is hands-on, curiosity-driven, and deeply collaborative. Whether it's automating workflows, refining AI-driven interfaces, or orchestrating multi-disciplinary teams, I thrive where strategy, creativity, and technology intersect.

It's free and no credit card required.
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    Create a free account
  • 2
    Start building your website
  • 3
    Deploy and enjoy

Phase 2: Discovery, Dread, Define and Deliver

This quote has been a guiding compass for how I approach product design and strategy—especially in the AI space. I’m less interested in building tech for tech’s sake. What drives me is creating systems and experiences that respect the complexity of human behavior, encourage trust, and augment real-world decision-making.

I bring a background in Product Design across a range of Industries, but more than that—I bring a mindset rooted in discernment, empathetic systems thinking, and long-term impact. Whether working on consumer apps or enterprise tools, I’m always asking: “How can this serve the human on the other side?”

It's free and no credit card required.
  • 1
    Create a free account
  • 2
    Start building your website
  • 3
    Deploy and enjoy
It's free and no credit card required.
  • 1
    Create a free account
  • 2
    Start building your website
  • 3
    Deploy and enjoy

Phase 3: Discovery, Dread, Define and Deliver

The models are high-performing, relatively cheap, and compute-efficient, which has led many to posit that they pose an existential threat to American companies like OpenAI and Meta — and the trillions of dollars going into building, improving, and scaling US AI infrastructure.

The price of DeepSeek's open-source model is competitive — 20 to 40 times cheaper to run than comparable models from OpenAI, Bernstein analysts said.

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Design is Business
Great design is Great Business - focus on the right problem.
Clarity > Cleverness
Obvious interactions beat clever interfaces.
Keep it Simple.
Human, Not "User"
Enterprise software is personal. The Average user is a myth
Leverage Complexity
Complexity isn't a problem; it's an advantage.

Post Development

.New Learnings

Obsessed with dogs, need I say more?:If you’ve got a four-legged friend, we’re already off to a good start. I’m currently training mine to be more emotionally intelligent than half the apps on the market.
Coffee + Conversation:Black coffee. Bold ideas. I love chatting about product thinking, architecture, concerts, food/wine, creative side hustles, and what AI still gets hilariously wrong. If you're around SF, and South Bay, let's meet up.
Behavioral psychology nerd:Why do users abandon carts? Why do we trust some UIs over others? I’m fascinated by what drives decisions—and how design can gently guide behavior.
Road trips over routines:Put me behind the wheel, playlist on, zero itinerary. I love drifting through towns, roadside diners, and ideas that don’t fit into slides.
Building tools for builders:I’m drawn to products that help others create—from dashboards to prompt interfaces. Let’s talk about workflows, productivity, and what the next wave of creative tools could look like.
Fascinated by wildlife & animal behavior:There’s something humbling about watching animals do their thing—no meetings, no roadmaps, just instinct and adaptation. I draw a lot of creative energy from nature.

Works

.Other Projects

Shaping the future of Enterprise in Ai.

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